The Death of individuality

So I asked ChatGPT and little question….

The decline in customising Hinckley Triumph Twins, such as the Bonneville, Thruxton, and Scrambler models, reflects broader trends within the motorcycle industry. Several factors contribute to this downturn, including shifts in consumer preferences, economic pressures, and the rise of factory-custom models. Additionally, the closure of influential platforms such as Bonnefication.com has impacted the visibility and enthusiasm for custom builds.

One of the most significant factors contributing to the decline of Hinckley Triumph Twin customisations is the rise of factory-custom motorcycles. Manufacturers, including Triumph, have increasingly focused on producing models that come with pre-installed custom features and unique styling. The Bonneville Bobber and Thruxton RS are prime examples of factory-custom motorcycles that offer the custom look and feel without the need for aftermarket modifications. These models cater to enthusiasts who desire a distinctive appearance but prefer the convenience and reliability of factory-built solutions. As a result, many riders who might have previously engaged in extensive custom work now opt for these factory-custom bikes, reducing the demand for aftermarket modifications.

Economic factors have also played a crucial role in the decline of custom motorcycle projects. Customising a motorcycle requires a significant investment in parts, labor, and expertise. During periods of economic uncertainty or downturns, discretionary spending on hobbies and non-essential items often decreases. Enthusiasts may prioritize essential expenses and be less willing to invest in costly custom projects. This shift in spending habits has contributed to the decrease in the number of custom Hinckley Triumph Twins being built.

Modern Hinckley Triumph Twins are equipped with advanced electronics, fuel injection systems, and integrated components that add to the complexity of customization. Modifying these bikes often involves dealing with sophisticated systems and ensuring compliance with emissions and safety regulations. For many enthusiasts, the technical challenges and regulatory hurdles associated with modern motorcycle customization can be overwhelming. This complexity has led to a reduced interest in undertaking custom projects, as the process becomes more daunting and less accessible.

Consumer preferences in the motorcycle market have shifted towards retro and vintage-inspired models that offer a combination of classic design and modern performance straight from the factory. This trend has reduced the demand for extensive custom modifications, as many riders seek new bikes that already meet their aesthetic and performance desires. The focus on factory-built models has impacted the enthusiasm for custom projects, particularly those involving Hinckley Triumph Twins.

The custom motorcycle market has become increasingly saturated, with many builders and aftermarket parts suppliers entering the field. This saturation has created intense competition and made it more challenging for individual custom projects to stand out. Additionally, the number of businesses catering to custom Hinckley Triumphs has dwindled, with several shops and parts suppliers closing down. These closures have further reduced the resources and support available for enthusiasts interested in customising their bikes.

The ending of Bonnefication, a prominent platform for showcasing custom Triumph builds, has had a significant impact on the visibility and enthusiasm for custom Hinckley Triumphs. Founded by Tim Schofield, Bonnefication played a crucial role in promoting and celebrating custom builds, providing inspiration and community engagement. The closure of Bonnefication diminished a key resource and platform for showcasing custom projects, leading to reduced visibility and engagement within the custom motorcycle community. This loss of a central hub for custom Triumph content has contributed to the overall decline in interest and activity in this area.

The decline in customising Hinckley Triumph Twins can be attributed to a combination of factors, including the rise of factory-custom models, economic pressures, increasing complexity, shifting consumer preferences, market saturation, and the impact of Bonnefication’s closure. These elements have collectively contributed to a decrease in the popularity of custom projects involving Hinckley Triumphs. Despite these challenges, the legacy of custom Hinckley Triumphs continues to inspire enthusiasts, and the spirit of customization remains a vital part of the motorcycle community.

Tim Schofield
Founder Blogger and Owner